Why Not Associates is a British graphic design company based in London. It was founded in 1987 by Andy Altmann, a graduate from the Royal College of Art, with his friends David Ellis and Howard Greenhalgh, who went to college with him.Why Not Associates has nine full time staff currently working for the company. It is now known worldwide for it's experimental and innovative attitude to their briefs. They have even done some huge 3D projects, such as, benches made out of letters and a 2,200m² work of art made out of 160,000 granite letters embedded into concrete with jokes, songs and catchphrases from 1,000 comedians and comedy writers.
I think their style varies quite a lot and they are working to answer each individual client's brief in it's own unique way.
References:
Butler, Andy. (2013), Andy Altmann (Why Not Associates) Interview.
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Poynor, Rick. (1992), Type
as entertainment.
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TYP.
(2013), Andy Altmann, Why Not Associates
- Ooh Matron!
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[Electronically
accessed 31 March 2016]
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