MetaDesign - Part 2

Whilst initially researching MetaDesign their design really stood out as the type of designing I would love to do. They do not have a really rigorous style that they have to stick to, whatever brief or client they are working with, but there are characteristics you can observe running through their designs. I think simplicity and sophistication are key in all their work. It is clear that they generally work on the basis of ‘less is more’ and each of their products has an elegance that designs crammed full of many different colours and typefaces can never have. I believe the general approach, and therefore the outcome, is more modernist than post-modernist.
There are quite a few things I have learned from their work that I can apply to my own work. MetaDesign’s website displays some of the work they have done. What I found interesting was that for each project they showed them out in context and in many different formats, with photographs. I can use this technique in my own portfolio. By showing my designs in and on whatever thing they would be seen on, like mock-ups of posters, brochures, t-shirts, packaging and digitally. Another fact about Meta Design’s projects I can learn from is that they are prepared to discard anything from their work that isn’t necessary for a functional and aesthetic design, which shows they have confidence in themselves and their work, which I find really inspiring and motivational.

        



  

References:

MetaDesign. Embark.
Available from 
http://sanfrancisco.metadesign.com/case-studies/embark/
[Electronically accessed 29 March, 2016]