Monday, 11 April 2016

Neville Brody

portraitBritish designer, Neville Brody (b. 1957) is one of the most well-known, and controversial, graphic designers of his generation. He studied at the London College of Printing for three years where his very experimental and non-commercial style of work was not looked on with particular favour. He went on to set up his own studio in London, called Research Studios.
He is most well known for publishing a series of magazines called 'Fuse', the aim of them was to experiment with type, take risks and to challenge the current view on typography.
Brody was very against design being a certain style or seen as fashion, so he tried to steer clear of any current trends or contemporary styles. He looked for and created work that was controversial and that had an expressive quality, regardless of the typographic style.
His rebellious design approach, inspires people to experiment with type and push the boundaries of legibility and understanding. However, I feel it is questionable whether creating almost illegible advertisement posters can be seem as good graphic design.





References:


Designboom. (2014), Interview with graphic designer Neville Brody.
Available from
[Electronically accessed 31 March, 2016.]

Flask,D. (2009), Design is history: Neville Brody.
Available from
[Electronically accessed 31 March, 2016]

Poynor, Rick. (1992), Reputations: Neville Brody.
Available from
[Electronically accessed 31 March, 2016.]

Fuse Day. (1995).
Available from

Fuse Publication Cover.
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Neville Brody.
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