Denise's presentation on personal branding was helpful and relevant. She progressed through her lecture in a clear and comprehensive way. I loved that she stripped everything down and went back to basics, starting with our personal values, to help brand ourselves in the best way possible.
The small activities she used throughout kept everyone focused on what she was saying and made it applicable to each individual. She gave pointers to what a personal brand should be: Compelling to your market, authentic and consistent as well as keeping it fresh and up-to-date.
As I had never heard of it before I found the 'Elevator Pitch' really intriguing and clever. It is something practical that I (and everyone else) could take way, from the lecture, and work on.
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