Ignite Design: Saul Bass

Saul Bass was one of the most notable graphic designers of his time. Born and brought up in Bronx, New York, Bass, at the age of sixteen attended the Student's Art League to study modernism for four years, he then went on to Brooklyn College and studied under Gyorgy Kepes. Bass's style appears to have been greatly influenced by modernism. He uses a lot of bright flat colours, particularly warm ones like red and orange with black type and images. I like the simplicity of his work and his use of the blockish, hand-drawn typefaces, which have been an inspiration to many type designers today.

Best known for his film titles, he has worked for some big names in Hollywood. Designing The Man with the Golden Arm's title sequence, for Otto Preminger, was what got him noticed in the film-making world. After this initial achievement he was asked to do many more, such as North by Northwest, Anatomy of a Murder and Psycho. His use of animated typography was a big part of his success.

Bass is also the designer of logo's and identity's of some very prominent companies, like, Kleenex, Girl Scouts and Continental Airlines. Many of his logos are designed using only one flat colour and white, with no gradients or 3D effects, giving them a timeless look. Kleenex Logo